Mum of two very 'fussy' eaters.

But it wasn't always this way. As babies and toddlers, they ate everything - lamb chops, salmon with couscous, veggie risotto, berries galore and even smoothies packed with greens.

Then suddenly, everything changed.

Their food preferences became limited and let's be honest, beige. Meals that were once their favourite, were replaced with the same plain food every.single. day. Mealtimes became (and still are!) a daily challenge.

Like many parents, I found myself trying everything. Blending vegetables, testing vegetable powders, offering different options - only to be met with rejection. Even vitamins became a struggle. They quickly became seen as a 'treat'... yet another battle I didn't want to deal with.

I knew I wasn’t alone. Conversations with other parents, and countless posts in mum groups, it was clear how common and real this 'picky eater' phase really is.

So I set out to create something simple.

After months of research, development and testing, Kibby Kids was created. An invisible nutritional powder designed to blend seamlessly into the foods children already enjoy.

Formulated to supplement a normal diet where energy and nutrient intakes may be inadequate, Kibby Kids provides a blend of essential vitamins, minerals, protein and healthy fats in a way that fits into real family life.

It’s not about replacing whole foods - and it’s certainly not about perfection.

Like many parents, I still encourage variety, offer new foods and keep trying (even when it’s not always successful).

Kibby Kids is simply a practical option for those in-between stages with the hope to make everyday mealtimes feel a little easier, for everyone.